About the podcast
2013: The Cycling Podcast began as the Humans Invent Cycling Podcast, with sponsorship from Sharp. Released daily episodes from the Tour de France and became a weekly show following the Tour.
2014: Continuing as a weekly, The Cycling Podcast returned to the Tour de France for daily episodes. Jaguar sponsored Tour de France coverage. Eurosport also became a sponsor. The Telegraph became a media partner.
2015: Jaguar and Eurosport returned as sponsors. Kilometre 0, a new magazine show, was released in the mornings during the Tour de France. ‘Friends of the Podcast’ scheme launched, offering paying subscribers exclusive monthly shows. The Cycling Podcast broadcast live from track centre at the Olympic velodrome in London, covering Bradley Wiggins’s hour record attempt.
2016: Daily coverage from the Giro d’Italia thanks to sponsorship from Science in Sport, who subsequently became a long-term partner. Winner, best podcast at the Cycling Media Awards. Daily coverage from the Vuelta a España for the first time. Spring series of Kilometre 0, ‘The Survivors of Spring,’ sponsored by Wellbrix and released during the Classics. Nederburg Wines sponsored Kilometre 0 at the Tour de France.
Launched The Cycling Podcast Féminin, a monthly show dedicated to women’s cycling.
2017: Daily coverage from all three Grand Tours, the Giro d’Italia, Tour de France and Vuelta a España. Allpress Espresso sponsored Kilometre 0 at the Giro d’Italia. Nederburg Wines returned as sponsor of Kilometre 0 at the Tour de France.
A Journey Through the Cycling Year , The Cycling Podcast’s first book, is published by Yellow Jersey.
The Cycling Podcast appeared before a full house at the Arts Theatre in London’s Leicester Square.
2018: Bronze medallist, sports podcast category, British Podcast Awards.
Provided daily, grand tour-style coverage of the Women’s Tour for the first time, thanks to sponsorship from Skoda.
Hansgrohe sponsored Kilometre 0 at the Tour de France.
Produced a cyclo-cross mini series for the World Championships in the Netherlands.
Launched Explore by The Cycling Podcast, covering adventure and endurance cycling, alternative racing and backpacking.
Two episodes of Kilometre 0 – The Coach from the Tour de France and King Kelly’s Vuelta and the Missing Trophy – made the final shortlist for the AIPS (International Sports Press Association Awards).
Spring theatre tour takes The Cycling Podcast to seven venues around the country. At the end of the year, the Clapham Grand hosted our biggest show to date.
2019: Bronze medallist again in the sports category at the British Podcast Awards, this time with The Cycling Podcast Féminin.
Hansgrohe continued sponsorship of Kilometre 0, becoming title sponsor of our Giro, Tour and Vuelta episodes.
Produced a six-part interview series hosted by Lotto-Soudal rider Adam Blythe.
Launched Service Course, a tech show that is about much more than bikes and equipment.
Provided daily coverage of the World Championships in Yorkshire, hosted our first ride – the Wold Championships – at the Wold Top Brewery and appeared in front of more than 600 people at the Royal Hall, Harrogate.
Embarked on biggest theatre tour yet – 11 dates in 10 cities including Bristol, Dublin, Belfast, London, Edinburgh and Manchester.
Sponsorship arrangement with Rapha comes to an end after three-and-a-half years.
The Grand Tour Diaries, our second book, is published.
New, easier-to-access Friends of the Podcast system is launched.
2020: Collaborated with Australian pro rider Mitch Docker to bring his podcast series, Life in the Peloton, to The Cycling Podcast’s family.
First live shows in the US, with Richard Moore and Ian Boswell appearing in New York and Washington DC.
Lionel Birnie, presenter, The Cycling Podcast & Explore by The Cycling Podcast
Daniel Friebe, presenter, The Cycling Podcast
Richard Moore, presenter, The Cycling Podcast & The Cycling Podcast Féminin
Orla Chennaoui, presenter, The Cycling Podcast Féminin & The Cycling Podcast
Rose Manley, presenter, The Cycling Podcast Féminin
François Thomazeau, presenter, The Cycling Podcast
Tom Whalley, producer & presenter, Service Course by The Cycling Podcast
Lizzy Banks, presenter, Service Course by The Cycling Podcast
Mitch Docker, presenter, Life in the Peloton
Hannah Troop, presenter, Explore by The Cycling Podcast
Ian Boswell, presenter, Explore by The Cycling Podcast
Jonathan Rowe, Friends of the Podcast and community manager
David Luxton, sponsorship and partnership manager
Adam Bowie, producer
Will Jones, producer
Jon Moonie, producer
Paul Scoins, producer
Alex Adey, producer
Matt Field, producer
Who owns The Cycling Podcast?
The Cycling Podcast Ltd is an independent media company registered in the UK and owned by Lionel Birnie, Daniel Friebe and Richard Moore.
Sponsorship and advertising on The Cycling Podcast
The Cycling Podcast is supported by long-term partners Rapha and Science in Sport. In-show advertising is managed by Audioboom. For all enquiries please contact Shaun Wilson (firstname.lastname@example.org). For partnership enquiries please contact David Luxton (email@example.com).