The Cycling Podcast was founded in 2013 by Richard Moore, Lionel Birnie and Daniel Friebe.
What do we do?
We cover cycling, telling stories in audio and producing more than 200 free-to-air podcasts each year.
Our regular weekly show goes daily at each of cycling's three 'grand tours,' the Giro d'Italia, Tour de France and Vuelta a España. Other productions include The Cycling Podcast Féminin, about women's racing, Service Course, dedicated to tech and equipment, and Explore, covering bikepacking, endurance and gravel racing, and the road less travelled.
For subscribers – our Friends of the Podcast – we release at least 11 exclusive episodes of KM0 each year: a mix of audio documentaries, in-depth interviews and virtual live events, plus access to a huge archive of more than 300 classic episodes. There’s also access to our virtual pub, The Cannibal & Badger, where subscribers can discuss the sport with fellow listeners.
The Cycling Podcast is distributed on all major podcast apps.
Who owns The Cycling Podcast?
The Cycling Podcast is an independent media company registered in the UK, founded in 2013 by Lionel Birnie, Daniel Friebe and Richard Moore.
Sponsorship and advertising
The Cycling Podcast is supported by long-term partner MAAP. For partnership enquiries please contact David Luxton.
In-show advertising in The Cycling Podcast is managed by our audio hosts Audioboom.
For advertising enquiries, contact Mike Newman.
Our Partners
Our
history
2013
The Cycling Podcast began life as the Humans Invent Cycling Podcast, with sponsorship from Sharp. Richard, Lionel and Daniel recorded the first episode in a London park before releasing daily shows from the Tour de France. After the Tour it continued as a weekly show.
2014
The Cycling Podcast returned to the Tour de France with sponsorship from Jaguar and Eurosport. The Telegraph became a media partner.
2015
Kilometre 0, a new magazine show, was launched at the Tour de France with weekday morning episodes taking listeners behind the scenes at the race.
The Friends of the Podcast subscription programme was also launched, offering exclusive monthly shows.
In June, the podcast was broadcast live from the track centre at the Olympic velodrome in London as Bradley Wiggins broke the world hour record.
2016
Thanks to sponsorship from Science In Sport, we were able to provide daily coverage from the Giro d’Italia for the first time. Science In Sport subsequently became a long-term partner.
The clothing brand, Rapha, becomes our title sponsor – a partnership that will last until the end of 2019.
We also brought listeners daily coverage of the Vuelta a España, completing the set of grand tours.
The Cycling Podcast Féminin, a show dedicated to covering women’s cycling is launched.
Winner of best podcast at the Cycling Media Awards and a finalist at the inaugural British Podcast Awards.
2017
A Journey Through the Cycling Year, our first book, was published by Yellow Jersey.
The Cycling Podcast appeared before a sell-out audience at the Arts Theatre in London’s Leicester Square.
2018
We produced a cyclo-cross mini series from the World Championhips in the Netherlands.
A theatre tour takes The Cycling Podcast around the country, concluding with our biggest show to date at the Clapham Grand.
Explore, a show about adventure cycling and bikepacking, is launched.
The Women’s Tour gets our grand tour-style coverage, with daily episodes from the race.
Two episodes of Kilometre 0 made the shortlist of the AIPS (International Sports Press Association) Awards.
The Cycling Podcast is again a finalist at the British Podcast Awards, taking the bronze medal in the sports category.
2019
Bronze medallist again at the British Podcast Awards, this time with The Cycling Podcast Féminin.
Launched The Adam Blythe Interviews, a six-part series hosted by the pro rider.
Launched Service Course, a tech show hosted by Giro Rosa stage winner Lizzy Banks and Tom Whalley.
Covered the World Championships in Harrogate with daily podcasts. Hosted our first ride – the Wold Championships – at the Wold Top Brewery and appeared before more than 600 people at the Royal Hall.
Embarked on our biggest theatre tour to date – 11 dates in 10 cities.
Published our second book, The Grand Tour Diaries.
2020
Fintech company iwoca replaced Rapha as title sponsor.
Collaborated with Australian pro rider Mitch Docker to bring his popular podcast, Life in the Peloton, to The Cycling Podcast’s family.
A finalist once again at the British Podcast Awards.
Created Our Giro – a virtual grand tour series – when all pro racing was cancelled because of the coronavirus pandemic.
2021
El Cycling Podcast, a Spanish spin-off hosted by Laura Meseguer, is launched.
Supersapiens became The Cycling’s Podcast new title sponsor, signing a two-year deal.
2022
Arrivée, our rapid reaction episodes covering the major Classics, is launched.
The Cycling Podcast is devastated by the sudden loss of co-founder Richard Moore, aged 48.
The Cyclist and his shadow, by French writer Olivier Haralambon and translated by François Thomazeau is published.
2023
The Tour d’Écosse series won the Wilderness category at the Sports Podcast Awards.
In June, The Cycling Podcast marks the 10th anniversary of its debut episode.